The club began in 1958 as a Chicago group of enthusiasts. They submitted a classified ad to a sports car magazine, asking Alfa owners across the United States to join the Alfa Romeo Owners Club. AROC was soon joined by a handful other Alfa groups, such as the Detroit Alfa Romeo Club, which was the first Alfa club in the U.S, The primary need was sharing technical information, but soon gatherings became social activities and the annual business meeting developed into a convention. By the late 1980s AROC had grown 5,000 members.
Today AROC and its 48 chapters offer an array of activities, a national magazine, Facebook page, local newsletters, websites, and sharing the experiences as well as increasing the enjoyment of Alfas.
As enthusiasts of this Italian automobile marque, rich in racing heritage, history and tradition, the club organizes, promotes and celebrates driving and social activities at local, regional and national levels.
To foster, encourage, and promote learning about Alfa Romeo automobiles, and spread knowledge of the history and tradition of the marque amongst members and the general public.
To make available and to disseminate technical information useful in promoting knowledge and understanding for the efficient and safe operation of vintage, classic, historical and modern Alfa Romeo automobiles.
To organize educational and amateur driving sporting events that promote and encourage safe and skillful driving in competition events at a track as well as recreational events conducted on public roadways.
To organize social gatherings and activities which celebrate friendships, and support local events and/or charities enveloped by our common interest in this marque.
Every summer, at different cities in North America, the club holds its annual National Convention – its Annual General Meeting. It is typically a gathering from Wednesday through Sunday consisting of, but not limited to the following events and activities:
- Vendors and Sponsors Merchandise Display and Sales
- Board of Directors Meeting
- Welcome Reception
- Time Trials Driving Competition
- Recreational Driving Track Parade Laps
- Autocross Driving Competition
- Recreational Driving: Gimmick and/or Time-Speed-Distance Rallies
- Classroom Education for Time-Speed-Distance Rally
- Alfa Parts Swap Meet
- Concours d’Elegance and Car Show
- Additional Social Events for the Whole Family
- Annual Banquet
- Awards Brunch
- Club Town Hall Meeting
- Technical Presentations and Sessions
- Guided Tours of Local Areas
And for those with a little more time, there is a multi-day pre-convention driving tour that explores the region!
Past and Upcoming National Conventions
2017 National Convention: Joint AROC & ARCC, July 13-16, Montreal, Canada https://richardscarblog.com/2017/07/24/the-2017-alfa-romeo-owners-convention-in-montreal/
2018 National Convention: sempreverde2018 – Sea to Summit, August 5-12, Olympia, Washington www.sempreverde2018.org/
2019 National Convention: Cortile della Corsa, July 12-21, Pittsburgh, Pennsylvania. www.threeriversalfisti.org/cortile-della-corsa.html
2020 National Convention: Postponed to 2021
2021 National Convention: Alto Miglia – Alfa 2021: Looking Back, Moving Forward, September 7-12, Colorado Springs, Colorado. altomiglia.wordpress.com
2022 National Convention: Alfiesta Coronado, June 12-19, Coronado Island, California
2023 National Convention: Alfa del Piemonte, June 17-25, Charlotte, North Carolina